SIW was developed, designed and launched in 2004 by young Londoners who saw a gap in the UK for high quality, original street wear. The phrase ‘Streetz is Watchin’ was born out of the film ‘Carlito’s Way’ and was uttered by the legendary Mafioso portraying Actor Al Pacino.
It has widely been used within the lexicon of Rap and Hip Hop being referenced by luminaries of the hip hop game and was used on the sound track for Jay z’s first mix tape back in 1998.
The brand SIW hit hard on its initial launch with a wide range of high quality products, Collaborating with industry heavy hitters New Era Cap the (caps with eyes) became street uniform for the urban culture and trended from the UK to the U.S with Artists such as Kanye West, T.I and 50 Cent and many others all supporting the movement.
The brand paved the way for UK street wear by being the first U.K urban brand to officially be stocked in major retailers. Now after popular demand and a 10 year absence the brand is back and ready to become the voice for the Streetz again.